Steve Litchfield presented a great metaphor of the problem with choice people are having with assorted app stores:
You head down to the jam aisle to ‘get some marmalade’ and are presented with 33 different alternatives, including about 20 subtly differently flavoured and quality-graded variants under the supermarket’s own ‘brand’. Which one do you go for? [the chances are that you'll actually walk away]
Here’s how Steve says it should be:
one room. You ask for marmalade – they stock two brands. You make your pick – that was easy.
Indeed. Thrash or hide the real bad and useless apps, and instead make good content easily accessible.
∞ Source: http://www.allaboutsymbian.com/news/item/10754_Move_over_heavy_handed_Apple-w.php